The original plan was to sell solar lanterns, but since the customer preferences have been shifting more towards Solar Home Systems (SHS), d.light decided to launch its PayGo offering in Kenya in November 2015. This decision turned into a successful path.
Within the two year project period d.light sold more than 275,000 solar products, including solar home systems with a PayGo model to answer to a growing demand of larger solar solutions. The project also created more than 700 job opportunities in the value chain. Through replacing kerosene fueled lamps with solar powered lighting, almost 26,000 tons of CO2 emissions reductions will be achieved annually.
What highlights the high quality of d.light’s products is the fact that their customers recommend the products to their family and friends. The most selling product is S2, which is a small size bright solar light. This particular lamp is especially good for students, because they can increase their study time with better lighting, which has been shown to have a direct impact on their grades and performance in school. Additionally, small business owners have reported that bright lighting has led to increased business hours in the evenings, thus generating increased sales.